PRODUCT + COLOR DESIGN

Run All Day Backpack II
This technical backpack was designed with the female form in mind. The creation of this run pack began two years prior to it hitting the market. The evolution of this design began with
in-depth research and insights, analysis of female runners and fabric and trim design. These beginning streps were essentials to inform the bags shape, construction and function. Once those elements were in place, tech-packing, sampling and wear testing began. This backpack finally came to life with the application of color and education of features and fit. The Run All Day Backpack II is a staple in the line for over 7 years!






The Process...

RESEARCH + INSIGHTS
ANALYSIS
FABRIC + TRIM DESIGN
BAG DESIGN
• Market + product analysis
• Focus groups
• Treadmill analysis to analyses motion and ergonomics
• Design and development of lightweight, durable and
low-profile materials
• Customized design and fit to her anatomy while maintaining lululemon's design principles

TECH PACK
PROTOTYPING+ WEAR TESTING
COLOUR
EDUCATION
• Technical Development and sketches for factory to produce prototypes
• Test to comfort, performance, and Failure
• Trend analysis and application of the colors she is looking for this season
• Communicate the fit and technical features to the consumer